For my support of them perhaps I should have had. I have never had financial support from the camera industry, which makes it so difficult to grow or expand EOSHD. The internet is in a terrible state. I have always felt that there’s no loyalty either – you can be dropped at any moment by the marketing department of a camera giant. Unfortunately we are not being taken care of. That’s why we need proper communities and resources online, to popularise photography and filmmaking with mirrorless cameras.

Nobody wants to see the camera market shrink any more than it already has done. The camera industry faces so many different threats. Imagine if every book shelf and every magazine stand and every search engine just had a load of adverts? People would absolutely switch off. Sigma have an in-house magazine (Sigma Sein) and blog, their own content and in-depth testimonials from engineers. Yamaki-san is a true camera enthusiast who understands the need to engage their customers at a deeper level than a hard sales pitch on Amazon or Facebook. The last thing we need is to damage the community online.

As the Kazuto Yamaki of Sigma said in his final interview with DPReview just now, 2023 is looking like a difficult year for the camera industry. It’s a major hub for the community, especially photography. Why does everything have to be dumbed down to the level of TV?ĭPReview is our loss, but also the camera industry’s loss. DPReview is the equivalent of the Bible for digital cameras. There are books over 2000 years old that are huge influencers today, whereas influential TV shows go back a few years at best. The only constant is written information. Social media influencers will one day go out of fashion. It’s time they started rewarding the written word again and quality journalism. The marketing gurus at the major camera manufacturers are obsessed with social media personalities.

Blackmagic live